Third of a series of four books that examines emerging markets for publishing services in general and books in particular. This volume is focussed on export markets for books, providing a comprehensive look at services and strategies for working effectively in the global market for publishing services, particularly in the burgeoning publishing markets of Asia. It also examines practical lessons that can be learned about the future role of the book business in the international knowledge economy. Includes notes on contributors and references. Publication is a joint project of the publisher and RMIT University, based on research funded under the Infrastructure and Industry Competitiveness Scheme (EPICS) of the Commonwealth Department of Industry, Science and Resources. Published in both paperback and downloadable PDF format.
Kirsty Manning-Wilcox co-authored Chapter 7 of this title. Click here for full text.